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Last modified: 2024-11-23 by rick wyatt
Keywords: state water heaters company |
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![[Flag]](../images/u/us$swhc.gif)
image located by António
Martins-Tuválkin, 27 September 2024
See also:
Originally seen on a pin along with a US national flag, this flag’s ratio is about 3:4 but also that of the
U.S.
flag on the pin, so it’s not a spec we can follow, just an artistic choice on the part of the
pin’s designer. Conjecturally let’s have it 2:3, for lack of a better choice.
The pin also shows the logo slanted about 15° clockwise (to the upper fly), whch
could be meaningful.
The official design of the logo includes the
three shades of blue (see
https://www.statewaterheaters.com) but
in my opinion a bad choice of exact values, as the two lighter ones look too
similar—likely due to misleading PMS color names. I nonetheless
followed these PMS values, converted to RGB by Photoshop.
The thick contour lines in black RGB:000, and not the almost-black shown
in the PDF (RGB:231F20) as it’s not speficied. I think it’s likely meant as
black and that this dark grey results from converting back and forth through
simulated CMYK printing.
This
logo consists on a four non-concentric tangent circles of different sizes
contained within each other, suggestting three flip-flopped moon crescents
around a central disc. The latter is orange and the overlapped discs are in
shades of blue, increasingly darker with size.
This logo seems to
illustrate a heating pipe section view, with cold water flowing around a
central heating pipe, becoming warmer and more turbid.
António
Martins-Tuválkin, 27 September 2024
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