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Last modified: 2024-05-25 by rick wyatt
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![[Gerber flag]](../images/u/us$gerbr.jpg)
image located by Esteban Rivera, 10 April 2024See also:
Gerber Products Company is an American purveyor of baby food and baby
products headquartered in Florham Park, New Jersey, with plans to relocate to
Arlington, Virginia. Gerber is a subsidiary of Nestlé. Gerber was founded in the
summer of 1927 in Fremont, Michigan, by Daniel Frank Gerber, owner of the
Fremont Canning Company, which produced canned fruit and vegetables. At the
suggestion of a pediatrician, Gerber's wife, Dorothy, began making hand-strained
food for their seven-month-old daughter, Sally. Recognising a business
opportunity, Gerber began making baby food.
"In 1928, Gerber held a
contest to find a face to represent a baby food advertising campaign. Artist
Dorothy Hope Smith entered her simple charcoal sketch of a tousle-haired,
bright-eyed cherub of a baby with endearing pursed lips. In her entry, Smith
noted that she would finish the sketch if she won. It was adopted as its
official trademark in 1931. The identity of the baby, however, was kept secret
for 40 years, until 1978, when it was revealed that Smith's neighbor, mystery
novelist and retired English teacher Ann Turner Cook was the Gerber Baby"
(source:
https://www.gerber.com/about-us/meet-the-gerber-baby)
Sources:
https://www.gerber.com/about-us/our-history
https://www.linkedin.com/company/nestlegerber and
https://en.wikipedia.org/wiki/Gerber_Products_Company
The flag is a
white horizontal background featuring the logo in the middle.
Esteban
Rivera, 10 April 2024
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