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FRAM (U.S.)

Last modified: 2020-07-04 by rick wyatt
Keywords: fram | united states |
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[FRAM flag] image by Randy Young, 16 April 2020



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Description

FRAM is an American brand of automotive engine replacement parts, such as oil filters and air filters, among others. FRAM is headquartered in Cleveland, Ohio, as FRAM Group IP, LLC, but marketing under the brand name FRAM. The company was founded in 1932 in Providence, Rhode Island, by two chemists trying to develop easily replaceable fuel filtering elements of automobile engines. The company's name comes from the first two letters of one chemist's surname (Franklin) and the last two letters of the other chemist's surname (Aldham). (https://www.fram.com/about-us/)

The flag of FRAM, much like the flag of Tonka that I sent earlier, can be seen most prominently at motorsports events, for many of which the brand is an associate sponsor. At a Lucas Oil Late Model Series event in 2018, the FRAM flag was seen flying atop the pit road wall near Victory Lane after the race. The flag features the corporate logo in white centered on an orange field. The logo is the name "FRAM" in white, italicized, capital letters.

Randy Young, 16 April 2020


 
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