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Last modified: 2021-08-24 by 
christopher oehler
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![[Korean Police Station Flag]](../images/k/kr_iykb.gif)
image by
Zachary Harden, 22 July 2016
In 2014, the brand "Imagine Your Korea" was released by the Korean Tourism
Organization in response to the increase interest in South Korea due to the high
profile individuals from the country (UN Secretary Ban Ki-moon, figure skater
Kim Yuna and pop sensation PSY). The main purpose of the brand was to showcase
that South Korea is welcoming to the world and highlighting many aspect of Korea
that they are known for (food, history, pop culture, etc). A full explanation of
the logo can be found at a brand info document at
http://www.imagineyourkorea.com/brand-story#brand-guidelines.
Now
for the flag itself, it is the logo on a white background. The logo uses 5
colors, all in Pantone Coated (2767, 242, 298, 122 and 173, respectively). Page
57 of the VI Guidelines, also at
http://www.imagineyourkorea.com/brand-story#brand-guidelines, shows a
vertical banner for use but no actual free-flying flag. However, I feel the
specifications are roughly the same from judging by the photo posted at Facebook
(https://scontent.fmci1-2.fna.fbcdn.net/).
On this page, it has the logo 60% of the length and centered on a banner. I took
the same design with the flag and created the image, using the logos from
http://www.imagineyourkorea.com/brand-story#brand-guidelines.
Zachary Harden, 22 July 2016
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